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Rangkaian kegiatan menarik dapat kamu temukan di booth utama Astra Financial & Logistic di Hall 2 dalam acara GAIKINDO Indonesia International Auto Show (GIIAS) 2021 yang sedang berlangsung di Indonesia Convention Exhibition (ICE), BSD City, Banten pada 11-21 November 2021. Dan salah satu kegiatan yang bisa kamu temui adalah program corporate social responsibility (CSR) yang bertajuk “I Care, I Share ”. Program ini merupakan wujud Astra Financial & Logistic untuk mendukung UMKM Disabilitas.
Program CSR ini mengajak pengunjung yang berkunjung ke booth untuk berpartisipasi di mana pengunjung akan diajak oleh usher untuk membuat avatar dengan melakukan pengambilan foto melalui papan reklame digital dan menyesuaikan penampilan karakter avatar tersebut, lalu menuliskan kata-kata motivasi maksimal 5 kata, misalnya “Tebar Bahagia Buat Sesama”. Tentunya kegiatan ini dapat dilakukan siapa saja, karena memang cukup mudah dan sangat menyenangkan.
Bukan hanya itu saja loh, kamu uga bisa mengajak teman-teman untuk berpartisipasi dalam program “I Care, I Share ” ini loh! Di mana pengunjung juga dapat membuat avatar mereka menjadi sticker yang dapat dibagikan melalui akun WhatsApp masing-masing.
Nah, setiap pengunjung yang berpartisipasi dalam program ini maka sama dengan kontribusi sebesar Rp100.000 dan target yang akan terkumpul akan disalurkan untuk mendukung Usaha Mikro, Kecil, dan Menengah (UMKM) dari teman-teman penyandang disabilitas.
Tahukah kamu, bahwa sebelumnya program I Care, I Share ini juga telah dilaksanakan oleh AFL saat menjadi sponsor utama GIIAS 2019. Program I Care, I Share pada tahun tersebut berhasil mengumpulkan dana senilai 100 juta rupiah yang kemudian disalurkan untuk pengembangan UMKM yang dikelola oleh penyandang disabilitas.
Program I Care, I Share bertujuan untuk memberdayakan UMKM disabilitas melalui tiga pilar utama. Pada pilar pertama, AFL menyalurkan bantuan dana bergulir untuk pengembangan usaha UMKM. Kemudian dilanjutkan dengan memberikan program fasilitas berupa pelatihan pengembangan bisnis UMKM agar dapat lebih maju dan mandiri. Setelah itu, UMKM tersebut juga akan dibantu untuk terhubung dengan komunitas UMKM disabilitas agar dapat memberikan dampak sosial yang lebih luas.
Buat kamu yang sudah punya tiket GIIAS 2021, jangan lupa berkujung ke booth utama Astra Financial & Logistic di Hall 2 ya! Mainkan game CSR nya untuk membantu sesama kita. Selain itu, dapatkan keuntungan lebih untuk memiliki mobil impian kamu di GIIAS 2021 ini. Ada promo bunga 0% atau cicilan 2 juta perbulan untuk pembiayaan mobil yang bisa kamu dapatkan di sini selama acara GIIAS 2021 berlangsung.
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