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JAKARTA, 17 Agustus 2022 - Sebagai bentuk dukungan kepada masyarakat Indonesia, Astra Financial sebagai sponsor platinum GIIAS 2022 kembali menggelar I Care I Share untuk mendorong perekonomian Indonesia melalui pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) dari teman-teman penyandang disabilitas di daerah Jabodetabek.
I Care I Share merupakan kegiatan sosial yang dilakukan oleh Astra Financial sepanjang rangkaian acara GIIAS sejak tahun 2019. Sebagai salah satu program Corporate Social Responsibility (CSR), kegiatan ini menjadi wadah untuk mengikutsertakan pengunjung untuk berkontribusi membantu pelaku UMKM yang merupakan penyandang disabilitas melalui games dan hiburan yang telah disediakan. Bantuan yang diberikan berupa dana bergulir tanpa bunga yang diharapkan dapat mendukung kegiatan usaha dari teman-teman penyandang disabilitas.
Pengunjung GIIAS dapat berpartisipasi dalam program ini hanya dengan mengikuti 3 games di booth Astra Financial dan kemudian mengunggah foto kegiatan tersebut ke sosial media masing-masing. Setiap foto yang diunggah akan dikonversikan menjadi dana senilai Rp100.000. Dengan cara tersebut, Astra Financial tidak hanya mendukung UMKM disabilitas tetapi juga mengajak pengunjung GIIAS untuk berbagi kepada sesama dengan cara yang menyenangkan.
Pada GIIAS 2022, Astra Financial menargetkan untuk menyalurkan dana sebesar Rp100 juta dalam program I Care I Share. Dana tersebut akan digunakan untuk pemberdayaan dan kegiatan pelatihan yang bisa mendorong UMKM teman-teman difabel menjadi lebih baik dari sebelumnya.
I Care I Share GIIAS 2021 telah memberdayakan UMKM disabilitas yang dilakukan dengan berfokus pada tiga pilar utama CSR Astra Financial. Pada pilar pertama, Astra Financial menyalurkan bantuan dana bergulir untuk pengembangan usaha UMKM. Kemudian dilanjutkan dengan memberikan program fasilitas berupa pelatihan pengembangan bisnis UMKM agar dapat lebih maju dan mandiri. Setelah itu, UMKM tersebut juga akan dibantu untuk terhubung dengan komunitas UMKM disabilitas agar dapat memberikan dampak sosial yang lebih luas.
Bapak Tan Chian Hok selaku Project Director Astra Financial GIIAS 2022 dan Bapak Yulian Warman selaku GFC Leader Communication & ESG Astra Financial menjadi perwakilan dari Astra Financial untuk menyerahkan secara simbolis dana yang telah dikumpulkan kepada Bapak Slamet dan Bapak Nursalim sebagai perwakilan dari Persatuan Tuna Netra Indonesia (PERTUNI) pada Rabu (17/08/22).
Melalui program I Care I Share, Astra Financial berharap dapat memberikan dampak positif bagi seluruh masyarakat Indonesia, khususnya dalam pemberdayaan ekonomi kreatif. Program tersebut sejalan dengan visi Astra Financial yaitu untuk terus bisa menjadi mitra bagi kesejahteraan masyarakat Indonesia.
-selesai-
Untuk informasi lebih lanjut dapat menghubungi:
Yulian Warman
Group Function Committee Leader Communication & ESG Astra Financial
corporate.communication@astrafinancial.co.id
Tentang Astra Financial
Astra Financial merupakan brand dari divisi jasa keuangan PT Astra International Tbk, dengan total aset sebesar Rp 144 triliun per Juni 2022. Astra Financial telah melayani lebih dari 15 juta pelanggan yang didukung oleh lebih dari 32 ribu karyawan dan 900 jaringan di seluruh nusantara. Astra Financial mengelola 13 entitas bisnis, diantaranya FIFGROUP, ACC, TAF, Asuransi Astra, KAF, SANF, Astra Life, Astra Ventura, Dana Pensiun Astra, Maucash, AstraPay, MOXA, SEVA. Untuk informasi lebih lanjut, silakan kunjungi situs kami di www.astrafinancial.co.id
